{"slug":"future-of-still-photography-ai","title":"AI绘画与视频时代，平面摄影的未来在哪？","author":"Thomas看看世界","date":"2023-04-16","wechat":"https://mp.weixin.qq.com/s?__biz=MzI4NDA5MzE5NQ==&mid=2247497276&idx=2&sn=dce3fc613da45a0003f6e1bc736aeca1&chksm=eb820858dcf5814eea466dcc5073183e11389cb3096209025fb7286bcac4b6d19fa7bc9417a1&scene=21#wechat_redirect","blocks":[{"t":"p","x":"最近很多人都发出了“摄影已死”的论调。","b":false,"xe":"Recently, many people have declared that \"photography is dead.\""},{"t":"p","x":"确实在这个时代，平面摄影比叙事与真实感比不过视频，比画面和创意呈现又比不过AI绘画，地位岌岌可危。","b":false,"xe":"Indeed, in this era, still photography can't match video in narrative and realism, nor can it outdo AI art in imagery and creative presentation — its status is precarious."},{"t":"p","x":"不过摄影真的就没有独特的力量和未来的道路了吗？","b":false,"xe":"But does photography truly have no unique power or future path?"},{"t":"p","x":"今天的视频中，Thomas会从创作类摄影、商业类摄影、兴趣类摄影三个方面进行全面的分析与探讨。","b":false,"xe":"In today's video, Thomas will provide a comprehensive analysis and discussion from three aspects: creative photography, commercial photography, and hobby photography."},{"t":"h","x":"视频","xe":"Video"},{"t":"bili","bv":"BV1qj411w7n7","bpic":"bili-1","bt":"AI绘画与视频两面夹击，平面摄影未来在哪？"},{"t":"p","x":"这一篇是上面视频的图文整理。「摄影已死」的论调随处可见：叙事与真实感比不过视频，画面与创意比不过 AI 绘画。Thomas 从创作型摄影、商业摄影、兴趣爱好三个层面做了全面分析，并给出创作型摄影的三条出路。下面按视频顺序整理，正文的理论框架之外，视频里还有很多具体案例与例子值得展开。","xe":"This is the illustrated companion to the video above. 'Photography is dead' is the refrain everywhere: video outdoes stills at narrative and authenticity, AI outdoes them at imagery and invention. Thomas analyzes the question across creative, commercial and hobbyist photography and proposes three survival paths for creative work. The notes below follow the video's order, expanding on cases the text can only summarize.","b":false},{"t":"p","x":"视频开场是个小游戏：每组三张照片里只有一张是人拍的，其余都是 AI 生成——你能分辨吗（视频 0:08 与 0:16 处）？答案是每组第一张。这个开场已经说明：在「画面好不好看」的层面，AI 已经逼到了眼前。","xe":"The video opens with a game: in each trio only one photo was shot by a human, the rest are AI-generated — can you tell (at 0:08 and 0:16 in the video)? The answer is the first of each. The point is made: at the level of 'does it look good', AI has closed in.","b":false},{"t":"img","f":"v01","w":852,"h":480},{"t":"img","f":"v02","w":852,"h":480},{"t":"h","x":"01 创作型摄影：两面夹击","xe":"01 Creative Photography: Squeezed from Both Sides"},{"t":"p","x":"封面那张「汉堡中间夹着相机」的图就是平面摄影的现状：上面是 AI 绘画，下面是视频（视频 1:02 处）。有人说纪实摄影要复兴了——抱歉，纪实摄影的黄金时代已经过去：新闻纪事的传播平台早已以视频为主，视频讲故事的能力、真实感都更胜一筹。同时受挑战的还有互联网时代兴起的两类摄影：流行风格的调色摄影——黑金、青橙、ins 风——撞上了最擅长画面营造的 AI，几十秒就能生成一大堆；而用摄影呈现观念，其价值也不如 AI 绘画（视频 2:32 处）。","xe":"The cover image — a camera sandwiched in a burger — is stills photography today: AI above, video below (at 1:02 in the video). Some expect a documentary revival — sorry, but documentary's golden age has passed: news now travels on video-first platforms, and video simply tells stories better, with a stronger feel of authenticity. Also challenged are the two internet-era genres: trend-driven color-grade photography — black-gold, teal-orange, Instagram looks — up against AI, which conjures piles of such images in seconds; and presenting ideas through staged photography, whose value AI now exceeds (at 2:32).","b":false},{"t":"img","f":"v03","w":852,"h":480},{"t":"img","f":"v04","w":852,"h":480},{"t":"h","x":"02 出路一：摄影＋视频","xe":"02 Path One: Photography Plus Video"},{"t":"p","x":"要玩真的比不过视频，玩虚的比不过 AI，那怎么办？第一条出路是把过程的价值用视频呈现出来。风光摄影打动人的不只是成片，还有怎么找到这个构图、怎么等待光线、等到动物一家三口走出来的整个过程——这正是照片与 AI 绘画的区别：AI 可以生成成千上万张类似的画面，却生成不了「你在场」的过程。Thomas 在格陵兰的拍摄花絮就是例子（视频 4:25 处），旅行风光与街头人文领域也已经有不少创作者把视频与照片结合得非常好。","xe":"Too real for AI's rivals and too imaginary for video's — what then? The first path is to show the value of process through video. What moves people in landscape work is not only the final frame but the finding of the composition, the waiting for light, the moment an animal family walks into view — precisely what separates a photograph from an AI image, which can spawn thousands of lookalikes but never the fact of your presence. Thomas's Greenland behind-the-scenes clips show how (at 4:25 in the video); travel and street creators are already blending video with stills well.","b":false},{"t":"img","f":"v05","w":852,"h":480},{"t":"h","x":"03 出路二：AI＋照片","xe":"03 Path Two: AI Plus Photography"},{"t":"p","x":"第二 条路是让 AI 配合真实照片。Thomas 用 AI 做了一组「一位中年人和他曾经的梦想」：办公室里的上班族，与他梦想中的艺术家形象并置（视频 5:43 处）。但对照史蒂夫·麦柯里的《阿富汗女孩》就能看到纯 AI 的硬伤——我们知道那个女孩真实存在，情感连接与「在场见证」的力量就产生了；而 AI 图像没有版权（多国已立法不保护）、可复制性极强，想法瞬间就会被抄袭扩散——特朗普被捕的假新闻一出，几秒内就冒出无数变体（视频 5:59 处）。","xe":"The second path pairs AI with real photographs. Thomas generated 'A Middle-Aged Man and His Old Dream' — an office worker juxtaposed with the artist he once hoped to become (at 5:43 in the video). But beside Steve McCurry's Afghan Girl, pure AI's weaknesses show: we know the girl existed, and that fact creates the emotional bond and the power of witness; AI images carry no copyright (several countries deny protection), replicate endlessly, and an idea spreads in seconds — the fake Trump-arrest images spawned countless variants at once (at 5:59).","b":false},{"t":"img","f":"v06","w":852,"h":480},{"t":"img","f":"v07","w":852,"h":480},{"t":"p","x":"所以更好的玩法是：去真实世界里找 100 位各行各业的中年人，实拍他们现在的工作环境，再为每个人生成一幅「曾经的梦想」——真实照片带来的震撼与情感力量是巨大的，同时肖像权与版权也为整组作品提供了基石。AI 为摄影插上想象力的翅膀，摄影为 AI 提供现实、情感与版权的基石（视频 8:30 处）。","xe":"The better play: find a hundred real middle-aged workers, photograph their actual workplaces, then generate each person's 'old dream' beside the portrait. The shock and emotional force of real photographs is immense, and portrait rights plus copyright anchor the whole series. AI lends photography wings of imagination; photography gives AI a foundation of reality, emotion and copyright (at 8:30 in the video).","b":false},{"t":"h","x":"04 出路三：凝视、一瞥与在场","xe":"04 Path Three: Gaze, Glimpse, Presence"},{"t":"img","f":"v09","w":852,"h":480},{"t":"p","x":"第三条路是找视频与 AI 都不擅长的区域。其一「凝视」：一张照片可以看上几十秒，读出每个细节的隐喻——火车车窗边看似普通的风景照，细看有水利设施、对岸的城镇与铁路，这些定格的细节是视频一闪而过的画面给不了的（视频 10:30 处）。其二「一瞥」：烂尾楼系列用极简的画面直击情绪，一夜之间形成千万级的共情。其三「在场」：被标记的 AI 图像与真实照片放在一起，感受完全不同——基于时代与社会现实的创作，永远是摄影的护城河（视频 12:52 处为三条出路的小结）。","xe":"The third path is to occupy ground where neither AI nor video is strong. The gaze: a photograph rewards dozens of seconds of reading — an ordinary train-window scene holds a water project, a town across the river, a rail line; such frozen details survive no fleeting video (at 10:30 in the video). The glimpse: the unfinished-building series hit collective emotion overnight with stark minimal frames. And presence: marked AI images beside real ones feel utterly different — work rooted in its era and society remains photography's moat (the three-path summary at 12:52).","b":false},{"t":"img","f":"v08","w":852,"h":480},{"t":"img","f":"v10","w":852,"h":480},{"t":"h","x":"05 商业与兴趣：分情况讨论","xe":"05 Commerce and Hobbies: It Depends"},{"t":"p","x":"商业摄影要分情况：注重过程与体验（约拍、风光团、婚纱婚礼）、注重真实性（活动、证件照、写真、时尚）、细节复杂的产品（汽车、建筑、珠宝、工业品）暂时都安全——AI 画错一个把手，那就不是这辆车了。受冲击的则是低端美食摄影（菜单反正写着「图片仅供参考」）、图库摄影（AI 直接精准生成插图）和细节简单的产品照（服装商家连模特和化妆师都想一并省掉）；再加上商单全面转向视频或视频加照片，转型压力已经写在账上（视频 13:14 处）。而对爱好者，AI 影响其实很小：摄影的乐趣在过程，AI 只是多了一种创作媒介和学习渠道——它可以生成 90% 摄影师达不到的画面，正好用来学配色、学层次、学构思编辑。","xe":"Commercially it depends: process-and-experience work (portrait sessions, photo tours, weddings), authenticity-dependent work (events, ID photos, portraiture, fashion) and detail-heavy products (cars, architecture, jewelry, industrial goods) are safe for now — one wrong door handle and it is not that car. Under pressure: low-end food photography (menus already say 'serving suggestion'), stock imagery (AI generates illustrations on demand) and simple products (apparel brands dream of cutting models and stylists too) — while commissions tilt wholesale to video or video-plus-stills (at 13:14 in the video). For hobbyists the impact is small: the joy is in the process, and AI is just one more medium and one more teacher — it renders what 90 percent of photographers cannot, an ideal study for color, layering and sequencing.","b":false},{"t":"img","f":"v11","w":852,"h":480},{"t":"quote","x":"1. 纪实摄影的黄金时代已过，流行调色风与观念摆拍正被 AI 追平——平面摄影确实夹在视频与 AI 之间；2. 三条出路：用视频呈现「在场的过程」，用真实照片给 AI 提供情感与版权基石，在凝视、一瞥与在场中守住视频和 AI 都进不来的区域；3. 商业摄影看三点：过程体验、真实性、细节复杂度——三样占全就安全；4. 对爱好者，AI 不是威胁而是新媒介与新教材：乐趣在过程，风格在积累。","xe":"1. Documentary's golden age is gone, and trend grades plus staged concepts are being caught by AI — stills truly sit between video and AI; 2. Three paths: let video carry the process of presence, let real photos anchor AI with emotion and copyright, and hold the ground of gaze, glimpse and presence where the rivals cannot follow; 3. Commercially, check three boxes — process experience, authenticity, detail complexity — own all three and you are safe; 4. For hobbyists AI is not a threat but a new medium and textbook: the joy is in the doing, and style comes from steady accumulation.","b":false},{"t":"h","x":"高清视频：","xe":"HD video:"},{"t":"p","x":"https://www.bilibili.com/video/BV1qj411w7n7/","b":false,"xe":"https://www.bilibili.com/video/BV1qj411w7n7/"},{"t":"h","x":"PPT","xe":"PPT"},{"t":"img","f":"img-01","w":1080,"h":608},{"t":"img","f":"img-02","w":1080,"h":608},{"t":"img","f":"img-03","w":1080,"h":608},{"t":"img","f":"img-04","w":1080,"h":608},{"t":"img","f":"img-05","w":1080,"h":608},{"t":"img","f":"img-06","w":1080,"h":608},{"t":"img","f":"img-07","w":1080,"h":608},{"t":"img","f":"img-08","w":1080,"h":608},{"t":"img","f":"img-09","w":1080,"h":608},{"t":"img","f":"img-10","w":1080,"h":608},{"t":"img","f":"img-11","w":1080,"h":608},{"t":"img","f":"img-12","w":1080,"h":608},{"t":"img","f":"img-13","w":1080,"h":608},{"t":"img","f":"img-14","w":1080,"h":608},{"t":"img","f":"img-15","w":1080,"h":608},{"t":"img","f":"img-16","w":1080,"h":608},{"t":"img","f":"img-17","w":1080,"h":608},{"t":"img","f":"img-18","w":1080,"h":608},{"t":"img","f":"img-19","w":1080,"h":608},{"t":"img","f":"img-20","w":1080,"h":608},{"t":"img","f":"img-21","w":1080,"h":608},{"t":"img","f":"img-22","w":1080,"h":608},{"t":"img","f":"img-23","w":1080,"h":608},{"t":"img","f":"img-24","w":1080,"h":608},{"t":"img","f":"img-25","w":1080,"h":608},{"t":"img","f":"img-26","w":1080,"h":608},{"t":"img","f":"img-27","w":1080,"h":608},{"t":"img","f":"img-28","w":1080,"h":608},{"t":"img","f":"img-29","w":1080,"h":608},{"t":"img","f":"img-30","w":1080,"h":608},{"t":"h","x":"相关教程：","xe":"Related Tutorials:"},{"t":"h","x":"《从小白到职业，普通摄影师不会分享的学习与创作方法论！》","xe":"\"From Beginner to Professional: Learning and Creative Methods Ordinary Photographers Won't Share!\""},{"t":"h","x":"《提升审美？职业摄影师私藏的6大网站分享！》","xe":"\"Want to Improve Your Aesthetic? 6 Websites Professional Photographers Keep Secret!\""},{"t":"h","x":"《如何看待摄影中的模仿？怎样模仿才能真正提高自己的拍摄水平？》","xe":"\"How to View Imitation in Photography? How to Imitate in a Way That Truly Improves Your Shooting?\""},{"t":"h","x":"《国际摄影大赛头奖照片竟是偷来的？艺术家如何偷取灵感与风格》","xe":"\"The Grand Prize Photo of an International Competition Was Stolen? How Artists Steal Inspiration and Style\""},{"t":"p","x":"《知名人像&风景摄影师探讨拍摄经验！这场跨界对话干货太多！》","b":false,"xe":"\"Famous Portrait & Landscape Photographers Discuss Shooting Experience! This Crossover Dialogue Is Full of Insights!\""},{"t":"h","x":"《关于摄影比赛，这里有一份最详细的入门指南》","xe":"\"About Photography Competitions: Here's the Most Detailed Beginner's Guide\""},{"t":"h","x":"《如何通过摄影比赛提升审美、学习摄影？方法论分享来啦！》","xe":"\"How to Improve Your Aesthetic and Learn Photography Through Competitions? Methodology Sharing Is Here!\""},{"t":"p","x":"《PS过的照片，还能叫纪实摄影吗？》","b":false,"xe":"\"Can Photoshopped Images Still Be Called Documentary Photography?\""},{"t":"p","x":"《视频时代，平面摄影还有未来吗？》","b":false,"xe":"\"In the Video Era, Does Still Photography Still Have a Future?\""},{"t":"p","x":"《风光摄影如何避免千篇一律？我的一些思考》","b":false,"xe":"\"How to Avoid Sameness in Landscape Photography? Some of My Thoughts\""}],"titleEn":"In the Age of AI Art and Video, Where Is the Future of Still Photography?"}