{"slug":"photofairs-shanghai-prices","title":"摄影照片能卖多少钱？影像上海艺博会一探究竟！","author":"Thomas看看世界","date":"2025-05-13","wechat":"https://mp.weixin.qq.com/s?__biz=MzI4NDA5MzE5NQ==&mid=2247501840&idx=3&sn=5cc0473272e19c72b9949fee5196b52e&scene=21#wechat_redirect","blocks":[{"t":"p","x":"作为收藏品的摄影照片能卖多少钱？","b":false,"xe":"How much can a photograph sell for as a collectible?"},{"t":"p","x":"什么样的摄影照片在国内更好卖？","b":false,"xe":"What kinds of photographs sell better in China?"},{"t":"p","x":"如何才能开始出售自己的摄影作品？","b":false,"xe":"How can you start selling your own photographic works?"},{"t":"p","x":"今天Thomas会和大家一起，在上海影像艺术博览会上一探究竟！","b":false,"xe":"Today Thomas will find the answers together with you at PHOTOFAIRS Shanghai!"},{"t":"h","x":"视频","xe":"Video"},{"t":"bili","bv":"BV1rSEMzdEoW","bpic":"bili-1","bt":"摄影照片能卖多少钱？影像上海艺博会一探究竟！"},{"t":"p","x":"这一篇是上面视频的图文整理。Thomas 这次逛的是影像上海艺术博览会（Photofairs Shanghai）——一个所有照片都明码标价、用来卖的影展。照片怎么才能卖钱？能卖多少钱？他在现场统计了一圈售价、采访了多位画廊主理人与艺术家，把一级市场的价格区间和背后的市场逻辑整理成了这篇。","xe":"This is the illustrated companion to the video above. This time Thomas visits Photofairs Shanghai — an art fair where every photograph on the wall carries a price tag. What makes a photo sellable, and how much can it fetch? He surveyed prices across the floor and interviewed gallerists and artists, and distilled the primary-market price tiers and the market logic behind them into this piece.","b":false},{"t":"p","x":"先看主题。下面这张章节卡截自视频 0:26 处——「照片能卖多少钱？」正是整期视频要回答的问题，下文按价格区间、画廊建议、卖座作品三个部分展开。","xe":"First, the theme. This chapter card, captured at 0:26 in the video, poses the question the whole video answers — \"How much money can a photo sell for?\" The piece unfolds in three parts: price tiers, advice from galleries, and what actually sells."},{"t":"img","f":"v01","w":480,"h":852},{"t":"h","x":"01 一级市场：三个价格区间","xe":"01 The Primary Market: Three Price Tiers"},{"t":"p","x":"在现场统计完展出的摄影作品售价后，Thomas 的结论是：价格与创作者背景、版数、尺寸、输出材质和制作方式都有很大关系，但毫无疑问最重要的影响因子是——作者是谁（视频 0:26 处）。他把一级市场的价格大概分成三个区间。","xe":"After tallying the prices of works on display, Thomas concluded that price relates to the artist's background, edition size, dimensions, printing materials and production method — but the single most important factor, without question, is who made it (at 0:26 in the video). He roughly divides the primary market into three tiers."},{"t":"img","f":"v02","w":480,"h":852},{"t":"p","x":"第一档是新进入市场的摄影师，作品大部分在 3000 到 5000 元之间。Thomas 特别提醒：线下制作与流通成本摆在那里，装裱本身就是一笔不小的开销，所以装裱好的作品很难以更低的价格售卖（视频 0:46 处）。第二档是国内市场较成熟的摄影师，作品大部分在 15000 到 50000 元之间（视频 0:57 处）。","xe":"The first tier is photographers newly entering the market, whose works mostly sit between 3,000 and 5,000 RMB. Thomas adds a caveat: offline production and distribution costs are what they are, and framing alone is a real expense, so a framed piece can hardly sell for less (at 0:46 in the video). The second tier is photographers established in the domestic market, mostly ranging from 15,000 to 50,000 RMB (at 0:57 in the video)."},{"t":"img","f":"v03","w":480,"h":852},{"t":"p","x":"第三档是国内市场非常认可的摄影师的大尺幅作品，以及国外顶尖摄影师的中小尺寸作品——价格则可探至 10 万元以上（视频 1:02 处）。下面这件闪电作品标价 30 万元，就是这一档的典型。","xe":"The third tier covers large-format works by photographers highly recognized in the domestic market, plus small-to-medium works by top international photographers — prices reaching well above 100,000 RMB (at 1:02 in the video). The lightning piece below, tagged at 300,000 RMB, is a textbook example."},{"t":"img","f":"v04","w":480,"h":852},{"t":"img","f":"v05","w":480,"h":852},{"t":"p","x":"以上是一级市场（画廊、艺博会的首次发售）的区间。二级市场——也就是顶尖摄影师作品的拍卖——则是上不封顶的（视频 1:14 处）。视频里还列出了史上最贵的摄影拍卖作品：第一名成交价达到 1200 万美元。","xe":"All of the above is the primary market — first sales through galleries and fairs. The secondary market, meaning auctions of top photographers' works, has no ceiling at all (at 1:14 in the video). The video also lists the most expensive photographs ever auctioned: the number one lot closed at 12 million US dollars."},{"t":"img","f":"v06","w":480,"h":852},{"t":"h","x":"02 画廊视角：新人如何进入市场","xe":"02 The Gallery's View: How Newcomers Break In"},{"t":"p","x":"对于没进过销售市场的新人，一位画廊主理人的建议是：首先你要持续创作，而且要有体系——创作需要稳定，不能想拍就拍、拍完就完，因为画廊看的是一个艺术家持续地创作、向上进步、不断有新的创新（视频 1:28 处）。第二，要对自己的作品有爱惜之心：整体的成熟度，从拍摄到制作呈现，都需要有精致的想法，不能拍得不错却随便打一张了事——包括装裱在内，都是作品完整度的一部分（视频 1:52 处）。","xe":"For newcomers who have never entered the sales market, one gallerist's advice is: first, keep creating and have a system — creation needs consistency, not shooting whenever you feel like it, because galleries look for artists who create continuously, keep improving and keep innovating (at 1:28 in the video). Second, treat your own works with care: overall maturity, from shooting to production and presentation, demands refined thinking — you cannot shoot well and then phone in the print. Framing included, everything is part of the work's completeness (at 1:52 in the video)."},{"t":"img","f":"v07","w":480,"h":852},{"t":"p","x":"而另一位做综合类画廊（除摄影外还代理绘画、雕塑、装置）的受访者说得更直接：她不只把对方当作摄影师，而是一个艺术家——在什么博物馆借展过、在什么画廊群展过、进入了什么样的收藏系统，这些履历才是画廊真正会看的东西（视频 2:39 处）。","xe":"A respondent who runs a mixed-media gallery — photography alongside painting, sculpture and installation — puts it more bluntly: she sees the person not merely as a photographer but as an artist — which museums have lent their work, which galleries have shown it in group exhibitions, what collecting systems it has entered. That track record is what a gallery really reads (at 2:39 in the video)."},{"t":"img","f":"v08","w":480,"h":852},{"t":"h","x":"03 哪些作品更容易卖钱","xe":"03 What Kind of Work Actually Sells"},{"t":"p","x":"Thomas 自己的现场观察是：低价位作品，颜值就是正义，几乎不需要理由；而高价位作品，拼的就是观念、完成度和艺术家的体系，之后画廊、展览、艺博会、学术背书、藏家、博物馆等等组成一套完善的艺术市场体系持续运作，才最终决定你的价格能卖多贵（视频 3:12 处）。","xe":"Thomas's own observation from the floor: at the low end, looks are justice — a piece barely needs a justification; at the high end, what competes is concept, completeness and the artist's system. And beyond that, galleries, exhibitions, fairs, academic endorsement, collectors and museums together form a complete art-market apparatus that keeps running — that is what ultimately decides how expensive your work can get (at 3:12 in the video)."},{"t":"img","f":"v09","w":480,"h":852},{"t":"p","x":"文化偏好也在起作用。一位 2019 年就在洛杉矶开设画廊的受访者说，洛杉矶有好莱坞，大家对影像天生喜爱，影像收藏文化甚至天然存在，不太需要教育市场；而影像收藏在国内相对较新，还是需要继续培养的市场（视频 3:30 处）。至于藏家喜好：东方文化里风景是文人传统的载体，而西方从文艺复兴起以人为本，更偏好人像的表达——两地藏家的收藏偏好因此截然不同（视频 4:01 处）。","xe":"Cultural taste plays its part too. A respondent who opened her Los Angeles gallery in 2019 notes that with Hollywood next door, people there love the photographic image almost by nature — a collecting culture that already exists, needing little market education; in China, photo collecting is comparatively new and still a market to be cultivated (at 3:30 in the video). As for collectors' tastes: in Eastern culture the landscape carries the literati tradition, while the West, human-centered since the Renaissance, favors the portrait — so collectors on the two sides differ sharply in what they prefer to collect (at 4:01 in the video)."},{"t":"p","x":"现场还有一位大量使用手工上色的摄影师。他谈到 AI 时代的对策：纯粹数码的东西总让人觉得少了点什么，所以他通过手工材质、不同材料的结合去对抗 AI——因为这些作品带着手工的温度和人的情感（视频 4:47 处）。而当被问到手工是否也意味着更高的收藏价值、更容易限制版数时，他坦承这确实是考虑的一部分。","xe":"On site there was also a photographer who uses extensive hand-coloring. Asked about his answer to the AI era, he says purely digital work always feels like something is missing, so he counters AI through handcrafted textures and the combination of different materials — because these works carry the warmth of the hand and human emotion (at 4:47 in the video). And when asked whether the handmade touch also means higher collectible value and easier edition control, he admits that is indeed part of the thinking."},{"t":"img","f":"v10","w":480,"h":852},{"t":"img","f":"v11","w":480,"h":852},{"t":"p","x":"Thomas 还注意到两个很有中国特色的现象：一是跟中国传统书画相关的摄影作品非常热卖（视频 5:16 处）；二是卖得最好的一张照片，画面几乎都是背影、或者根本看不到脸——毕竟按中国文化习惯，把一个陌生人的头像挂在家里确实挺奇怪的（视频 5:29 处）。现场标签上贴上红点，就代表这件作品已经售出。","xe":"Thomas also noticed two very Chinese phenomena: first, photographs related to traditional Chinese painting and calligraphy were selling exceptionally well (at 5:16 in the video); second, the best-selling photos showed almost only figures from behind, or no face at all — after all, in Chinese culture hanging a stranger's face in your home does feel odd (at 5:29 in the video). On the floor, a red dot on the label means the piece has been sold."},{"t":"img","f":"v12","w":480,"h":852},{"t":"img","f":"v13","w":480,"h":852},{"t":"quote","x":"1. 一级市场三个区间：新人摄影师约 3000-5000 元，成熟摄影师约 1.5 万-5 万元，市场认可的大尺幅与国外顶尖摄影师作品可达 10 万元以上，拍卖二级市场上不封顶；2. 画廊看新人：持续、稳定、有体系的创作，加上从拍摄到装裱的作品完整度；3. 低价位拼颜值，高价位拼观念、完成度与艺术市场体系的背书；4. 文化塑造市场：东方偏爱风景与书画意趣，西方偏爱肖像，而手工的温度正是对 AI 时代最好的回应。","xe":"1. Three primary-market tiers: newcomers at roughly 3,000-5,000 RMB, established photographers at 15,000-50,000 RMB, and market-recognized large formats plus top international names above 100,000 RMB — with the auction secondary market capped by nothing; 2. What galleries look for in newcomers: continuous, consistent, systematic creation, plus completeness of the work from capture to framing; 3. The low end sells on looks, the high end on concept, completeness and the endorsement of a functioning art-market system; 4. Culture shapes the market: the East favors landscapes and literati sensibilities, the West favors portraiture — and the warmth of the handmade is the best answer to the AI era."}],"titleEn":"How Much Can a Photograph Sell For? Finding Out at PHOTOFAIRS Shanghai!"}