{"slug":"pingyao-influencer-exhibition","title":"如何成为千万粉丝的摄影博主？平遥网红摄影展给我带来的启发！","author":"Thomas看看世界","date":"2025-01-14","wechat":"https://mp.weixin.qq.com/s?__biz=MzI4NDA5MzE5NQ==&mid=2247501466&idx=1&sn=9fb819fc74dbd644707ba134331883dc&scene=21#wechat_redirect","blocks":[{"t":"p","x":"在今天的摄影教程中，Thomas会和大家一起回顾去年9月在平遥举行的《影像跳动的时代》摄影展。","b":false,"xe":"In today's photography tutorial, Thomas looks back with you at \"The Era of Pulsating Images\" (《影像跳动的时代》), a photography exhibition held last September in Pingyao."},{"t":"p","x":"这个群展的参展摄影师，是13位拥有数十万甚至上千万粉丝的网络博主，他们的作品拍摄和呈现方式，会给我们带来什么样的启发？","b":false,"xe":"The artists in this group exhibition are 13 internet bloggers with hundreds of thousands or even tens of millions of followers. What can their ways of shooting and presenting work teach us?"},{"t":"p","x":"今天我就会尝试总结出他们的一些共性，让我们一起赏析摄影师良田、李啟航、乌鸦Jewey、Thomas看看世界、叶巨、夏弃疾、拍照的童解、牙疼老爷爷、宦阿黑、范特西李、丁亦然、蔡仲杨、不知名鸽子的作品吧~","b":false,"xe":"Today I will try to sum up what they have in common. Let's appreciate the works of Liang Tian (良田), Li Qihang (李啟航), Wuya Jewey (乌鸦Jewey), Thomas Chu Photo, Ye Ju (叶巨), Xia Qiji (夏弃疾), Tongjie (拍照的童解), Yateng Laoyeye (牙疼老爷爷), Huan Ahei (宦阿黑), Fan-Texi Li (范特西李), Ding Yiran (丁亦然), Cai Zhongyang (蔡仲杨), and Buzhiming Gezi (不知名鸽子)."},{"t":"h","x":"视频","xe":"Video"},{"t":"bili","bv":"BV1oacbeqEda","bpic":"bili-1","bt":"如何成为千万粉丝的摄影博主？平遥网红摄影展给我带来的启发！"},{"t":"p","x":"这一篇是上面视频的图文整理。去年 9 月在平遥举行的「影像跳动」某音特展非常特别——参展的 13 位摄影师全是在互联网上极具影响力的创作者，有人单平台粉丝就超过千万。这些网红摄影师的作品有什么共性？他们的拍摄与传播方式有哪些值得学习？Thomas 在现场看完展、与多位摄影师深聊之后，把启发总结成了三条，一起来看看。","xe":"This is the illustrated companion to the video above. The \"Image Beat\" Douyin special exhibition held in Pingyao last September was extraordinary — all 13 exhibiting photographers are highly influential online creators, some with over ten million followers on a single platform. What do their works share? What about their shooting and distribution is worth learning? After seeing the show and talking at length with several of the photographers, Thomas distilled the lessons into three points.","b":false},{"t":"p","x":"先看展览现场。这批从线上走到线下的作品，最大的共性被 Thomas 概括成一个关键词——「美出个性」（视频 0:41 处），下文展开。","xe":"First, the exhibition floor itself. For works that traveled from online to offline, Thomas sums up the biggest commonality in one keyword — \"beautiful, with individuality\" (at 0:41 in the video), unpacked below."},{"t":"img","f":"v01","w":852,"h":480},{"t":"h","x":"01 关键词：美出个性","xe":"01 The Keyword: Beautiful, with Individuality"},{"t":"p","x":"这个词分两部分。第一是「美」：要在互联网上广泛传播，作品的视觉冲击力和美感必须非常突出。第二是个性：在社交媒体时代，每天都有海量照片产生和发表，想让别人关注到你的作品，照片不光要美，还要美出自己的个性、自己的风格（视频 0:52 处）。Thomas 在以前的教程里也反复强调过风格的重要性——这次展览印证了这一点。","xe":"The keyword has two parts. First, \"beautiful\": to travel widely on the internet, a work's visual impact and aesthetic appeal must be outstanding. Second, individuality: in the social-media era, an ocean of photos is produced and posted every day, and to get noticed your photos must not only be beautiful — they must be beautiful in a way that is unmistakably yours (at 0:52 in the video). Thomas has long stressed style in earlier tutorials, and this exhibition proved the point."},{"t":"p","x":"比如古风摄影师夏弃疾，某音上百万粉的艺术摄影博主：她的古风不同于传统古风，而是一个个天马行空的神鬼怪谈式小故事——从神鬼、古风与动画中吸取灵感，作品的辨识度极高（视频 1:26 处）。","xe":"Take the ancient-style photographer Xia Qiji, an art-photography blogger with over a million followers on Douyin: her ancient-style work departs from the tradition, telling wildly imaginative little tales of spirits and strange happenings — drawing inspiration from mythology, ancient aesthetics and animation, with instantly recognizable results (at 1:26 in the video)."},{"t":"img","f":"v02","w":852,"h":480},{"t":"p","x":"另一位人像摄影师「乌鸦」，则把《县城文学》风格发挥到了极致：展览上采用模仿老电影海报的形式，照片密密麻麻铺满整面墙壁；他的作品无论调色、模特选择还是装扮，都像上世纪的小镇青年，从非常内卷的人像摄影风格中脱颖而出（视频 1:53 处）。","xe":"Another portrait photographer, \"Wuya\" (Crow), pushed the \"County-Town Literature\" style to its extreme: for the exhibition he imitated the form of old movie posters, tiling an entire wall with densely packed photos; his works — in their color grading, choice of models and styling — all evoke small-town youth of the last century, standing out from the brutally crowded field of portrait photography (at 1:53 in the video)."},{"t":"img","f":"v03","w":852,"h":480},{"t":"p","x":"此外还有多位人像摄影师各具特色，而擅长用色彩捕捉人物情绪的一位摄影师，则把主题聚焦在家庭影像上：作品生动有趣、清新自然，让观众看到生活的原本美好其实就在身边，只需要被记录、被珍惜（视频 2:30 处）。","xe":"Several other portrait photographers each had their own signature; and one photographer, skilled at using color to capture emotion, focused her lens on family images: vivid, fresh and natural, they remind viewers that the ordinary beauty of life is right beside us — it only needs to be recorded and cherished (at 2:30 in the video)."},{"t":"img","f":"v04","w":852,"h":480},{"t":"img","f":"v05","w":852,"h":480},{"t":"h","x":"02 关注身边，长期深耕","xe":"02 Look Close to Home, Dig Deep for Years"},{"t":"p","x":"Thomas 从这些作品里总结出的第二点：想拍出好作品，真的需要关注你身边的故事、身边的人，或者你自己长期关注、长期感兴趣的题材（视频 2:52 处）。比如他自己参展的格陵兰岛系列——从 2017 年就开始拍摄。格陵兰是一个被全球化和全球变暖深度影响的地方，最近又因地缘政治登上头条；作为理工科背景的摄影师，他对这类主题长期关心，也一直在挖掘这里的拍摄可能（视频 3:09 处）。","xe":"Thomas's second takeaway: to make good work, you truly need to attend to the stories around you, the people around you, or subjects you have followed with deep, long-term interest (at 2:52 in the video). His own exhibited Greenland series is one example — he has been shooting it since 2017. Greenland is a place profoundly shaped by globalization and climate change, and recently it hit the headlines again over geopolitics; as a photographer with an engineering background, Thomas cares deeply about such themes and keeps exploring their photographic possibilities (at 3:09 in the video)."},{"t":"img","f":"v06","w":852,"h":480},{"t":"p","x":"同样，这次参展还有两位长期扎根格陵兰的摄影师，拍出了许多游客无法见到的独特景象（视频 3:34 处）。而另一位摄影师的参展作品就叫《我的奶奶》——一个从高中就开始记录的长期项目：在他镜头下，当了一辈子农民的奶奶有了很多很酷的时刻；他将时尚摄影与乡间田野结合，让家庭影像不仅是记录，也是一种艺术表达（视频 3:48 处）。","xe":"Likewise, two other exhibitors have long been based in Greenland, making unique images no tourist could capture (at 3:34 in the video). And one photographer's exhibited work is titled \"My Grandma\" — a long-term project he has kept up since high school: through his lens, a grandmother who farmed all her life has many, very cool moments; by blending fashion photography with the fields of the countryside, he turned family images into more than record — into artistic expression (at 3:48 in the video)."},{"t":"img","f":"v07","w":852,"h":480},{"t":"p","x":"还有摄影师通过角色扮演这种艺术形式，展现自己对家乡、对不同职业的独特理解（视频 4:10 处）；有人在自己读大学的凉山地区长期扎根，记录下彝族人像「月亮的女儿」般的独特美感与力量感，把民族人像拍出了世界时尚大片的感觉（视频 4:27 处）；而一位摄影师则通过拍摄抑郁症人群深度关注一个社会群体——照片里的人或没入黑暗的水底，或困在浴缸之中，或在凌乱的房间里找不到灵魂的出口，这些情绪细节通过影像被放大，化作更容易被人理解的具体状态（视频 4:40 处）。","xe":"Still another photographer uses role-play as an artistic form to express his unique understanding of his hometown and of different professions (at 4:10 in the video); one has long been rooted in the Liangshan region where he went to college, recording Yi-portraits with the singular beauty and strength of a \"daughter of the moon\", giving ethnic portraiture the feel of a world-class fashion editorial (at 4:27 in the video); and another photograph deeply attends to people with depression — in these pictures subjects sink into dark water, are trapped in bathtubs, or wander cluttered rooms unable to find a exit for the soul; emotional details magnified through imagery into concrete, comprehensible states (at 4:40 in the video)."},{"t":"img","f":"v08","w":852,"h":480},{"t":"img","f":"v09","w":852,"h":480},{"t":"img","f":"v10","w":852,"h":480},{"t":"p","x":"还有摄影师利用自己身边的场景，把虚幻的梦境和现实交融，同时传递出对一些社会现象和生活事件的反思与批判（视频 5:10 处）。可以看到，这些摄影师都在挖掘身边、利用自己喜欢或长期关注的题材进行深度挖掘，从而产生了社会影响力。","xe":"And one more photographer uses scenes close at hand to blend dreamlike fantasy with reality, while conveying reflection and critique of social phenomena and life events (at 5:10 in the video). Look across them all: these photographers dig into what is near, take subjects they love or have long followed, and mine them deeply — and that is how social influence grows."},{"t":"h","x":"03 把短视频变成摄影的放大器","xe":"03 Turn Short Video into Photography's Amplifier"},{"t":"p","x":"第三点，这些摄影师的共性是充分利用社交媒体、充分利用互联网，把短视频等新形式和摄影结合进行传播（视频 5:37 处）。Thomas 在线下和很多摄影师深聊后发现，他们的呈现方式各不相同。比如摄影师「乌鸦」很多时候将不同的照片串联在一起，配上一段优美的音乐来表达（视频 5:58 处）。","xe":"Third, what these photographers share is full use of social media and the internet, combining short video and other new forms with photography for distribution (at 5:37 in the video). Talking at length with many of them offline, Thomas found their presentation strategies differ widely. The photographer \"Wuya\", for example, often threads different photos into a sequence and pairs it with a beautiful piece of music (at 5:58 in the video)."},{"t":"img","f":"v11","w":852,"h":480},{"t":"p","x":"而「不知名戈子」则将短视频这一媒介发挥到极致，产生了独特又极具美感的美学视觉效果，同时传达出自己想表达的主题（视频 6:07 处）。更多摄影师的方式，是用视频记录下来拍摄的过程、构思的想法以及后期调色等等，再和最后的成片进行反差呈现（视频 6:22 处）。","xe":"\"Buzhiming Gezi\", meanwhile, pushes the short-video medium itself to the extreme, producing distinctive and strikingly beautiful aesthetics while communicating the theme at heart (at 6:07 in the video). Many more photographers use video to document the shooting process, the ideas and the color grading, then present them in contrast with the final photographs (at 6:22 in the video)."},{"t":"img","f":"v12","w":852,"h":480},{"t":"p","x":"这样其实弥补了照片作为一种平面形式的短板——它单薄、不擅长叙事和丰富的表达，而更擅长隐喻或抓住决定性瞬间。比如风光摄影师，跋山涉水的那些过程里藏着最多情感和迷人时刻，最好的展现方式是视频而不是最终那张照片（视频 6:54 处）；比如人像摄影师，道具的选择、选题的构思、服装的搭配、场景的布置，那些巧思、反差和灵光乍现的瞬间，用视频来表现也会更好（视频 7:08 处）。在短视频时代，我们不应局限于平面摄影，而要将短视频与摄影结合起来，形成更丰富的表达（视频 7:32 处）。","xe":"This remedies the weakness of the photograph as a flat medium — thin, not built for narrative or rich expression, better at metaphor and the decisive moment. For landscape photographers, it is the journeys over mountains and rivers that hold the most emotion and the most enchanting moments — video shows them better than the final frame ever could (at 6:54 in the video). For portrait photographers, the choice of props, the concept, the styling, the set design — all the ingenuity, contrast and sparks of inspiration — also come across better on video (at 7:08 in the video). In the short-video era, we should not confine ourselves to still photography: combine the two, and the expression becomes richer (at 7:32 in the video)."},{"t":"img","f":"v13","w":852,"h":480},{"t":"p","x":"回到这次影展：这些网红摄影师的作品并不是简单的「糖水片」可以概括的——他们美出了自己的个性，同时关注自己身边的人和事、关注自己深度感兴趣的社会议题并进行深度挖掘，从而产生了广泛的社会影响力；而在影像跳动的时代，他们又用短视频等新的传播与表达方式，让作品得到了更全面、更符合时代的传播（视频 7:42 处）。这些，都非常值得学习。","xe":"Back to the exhibition: these internet-famous photographers' works cannot be dismissed as saccharine \"sugar-water\" pictures — they are beautiful with individuality, attentive to the people and events around them, digging deep into social issues they care about, and thereby generating broad social influence; and in an era where images are in motion, they used short video and other new forms of distribution and expression to give their work a fuller, more contemporary reach (at 7:42 in the video). All of this is well worth learning from."},{"t":"quote","x":"1. 美出个性：传播先要美，但要美出辨识度——从神鬼古风到县城文学，风格是最强的记忆点；2. 关注身边：家人、家乡、长期着迷的题材，深耕多年才有别人拿不走的深度；3. 善用短视频：记录过程、串联照片、反差呈现，弥补平面摄影不擅长叙事的短板；4. 网红摄影师的成功不是偶然，是个性、深耕与新传播方式的合力。","xe":"1. Be beautiful with individuality: beauty first, but beauty that is recognizable — from mythic ancient-style tales to County-Town Literature, style is the strongest memory hook; 2. Attend to what is near: family, hometown, the subjects that fascinate you — years of deep digging yield a depth no one can take away; 3. Use short video well: document the process, thread photos together, present before-and-after — it fixes still photography's weakness at narrative; 4. The success of internet-famous photographers is no accident — it is individuality, deep cultivation and new channels of distribution working together."}],"titleEn":"How to Become a Photography Blogger with Ten Million Followers? Lessons from the Pingyao Influencer Photography Exhibition!"}