{"slug":"still-photography-future-video-era","title":"视频时代，平面摄影还有未来吗？","author":"Thomas看看世界","date":"2022-11-13","wechat":"https://mp.weixin.qq.com/s?__biz=MzI4NDA5MzE5NQ==&mid=2247496371&idx=1&sn=29c79c41df7e0e1bb00cee30c0b0f76c&chksm=eb820cd7dcf585c12107a13ce22d2952ec4fdf72bda3d2e568403cdf009414baec35cddd883f&scene=21#wechat_redirect","blocks":[{"t":"p","x":"在这个短视频爆发的时代，越来越多的人都会有一个疑问：平面摄影还有意义吗？还有未来吗？还有什么不同于视频的独特魅力吗？","b":false,"xe":"In this era of exploding short videos, more and more people have a question: does still photography still have meaning? Does it still have a future? Does it have a unique charm different from video?"},{"t":"p","x":"在今天的视频中，我会结合我自身的经历和创作，和大家分享我观察到的在纪实传播、商业摄影和艺术表达等功能上，平面受到视频的冲击究竟有多大？","b":false,"xe":"In today's video, I'll combine my own experience and creations to share with everyone how much impact video has had on still photography in functions like documentary communication, commercial photography, and artistic expression, based on what I've observed."},{"t":"p","x":"以及从三个层面上，给出我总结的平面摄影相对于视频的独特优势和意义。","b":false,"xe":"And from three levels, I'll give the unique advantages and significance of still photography relative to video, as I've summarized."},{"t":"h","x":"视频","xe":"Video"},{"t":"bili","bv":"BV1oP4y127wg","bpic":"bili-1","bt":"视频时代，平面摄影还有未来吗？"},{"t":"p","x":"这一篇是上面视频的完整图文整理。在这期 11 分钟的口播里，Thomas 回答了一个评论区的高频问题——视频时代，平面摄影还有意义吗？还有未来吗？他把摄影拆成记录、商业、艺术三个赛道，逐一分析视频冲击的程度，再给出自己在长期实践中总结的三条平面摄影独特优势，并配上视频关键帧截图。适合先读图建立框架，再到视频里听细节。","xe":"This is the fully illustrated companion to the video above. In this 11-minute talk, Thomas answers a question that keeps coming up in the comments — in the video era, does still photography still matter? Does it have a future? He breaks photography into three tracks — documentary, commercial and art — weighs the impact of video on each, then shares three unique strengths of still photography drawn from his own long practice, paired with keyframe screenshots. Skim the images here for the framework, then dive into the video for the details."},{"t":"p","x":"先看总览。下面这张分类卡截自视频 0:32 处，是整期讨论的骨架：平面摄影分为记录类、商业类和艺术类，三条赛道受视频冲击的程度完全不同，下文逐一展开。","xe":"Start with the overview. This classification card, captured at 0:32 in the video, is the skeleton of the whole talk: still photography splits into documentary, commercial and art — three tracks affected by video to very different degrees, each unpacked below."},{"t":"img","f":"v01","w":852,"h":480},{"t":"h","x":"01 商业与记录：冲击最重的赛道","xe":"01 Commercial and Documentary: The Hardest Hit"},{"t":"p","x":"先说商业类。传统的广告、写真、静物平面摄影受冲击最大——消费者的注意力已经迁移到短视频平台，广告主和客户对视频的需求自然越来越多，平面商业摄影成了一个越来越内卷、不断走下坡路的市场（视频 1:07 处）。","xe":"Commercial first. Traditional advertising, portrait and product stills have been hit hardest — audience attention has migrated to short-video platforms, so advertisers and clients naturally demand more and more video, and commercial still photography has become an ever more crowded, downhill market (at 1:07 in the video)."},{"t":"p","x":"新兴的网红摄影师是另一个信号。他们大多从 TikTok、B 站这类平台起家（视频 1:50 处），平面照片拍得确实不错，但在 Thomas 看来，他们真正的核心产品是视频——是把拍摄过程讲得有意思的能力。所以对想成为职业摄影师的朋友，他的建议是抓住视频的机遇；他自己如今接到的大部分商单，也不是纯粹的样片或产品图，而是照片搭配短视频、长视频的打包创作与发布（视频 2:42 处）。","xe":"The new wave of photographer-influencers is another signal. Most of them rose through platforms like TikTok and Bilibili (at 1:50 in the video); their stills are genuinely good, but in Thomas's view their real core product is video — the ability to tell the shooting process in an interesting way. So for anyone aspiring to go professional, his advice is to seize the video opportunity; most of his own commissions these days are not pure samples or product shots either, but bundled creations and releases that pair stills with short- and long-form video (at 2:42 in the video)."},{"t":"img","f":"v02","w":852,"h":480},{"t":"p","x":"记录类的处境类似：看新闻、了解一件事的来龙去脉，大家已经习惯刷短视频，而不是像从前那样盯着一张图片配文字慢慢读（视频 3:08 处）。服务传播媒介的摄影，必然要跟着媒介走。三个赛道里，只有艺术类、个人表达类的摄影受影响最小——这也是后面三条优势展开的起点（视频 3:51 处）。","xe":"Documentary finds itself in a similar position: for news and for understanding how things unfolded, people now instinctively scroll short videos instead of lingering over a captioned photo as they once did (at 3:08 in the video). Photography that serves the media must follow the medium. Of the three tracks, only art — personal expression — is least affected, and that is where the three strengths below take off (at 3:51 in the video)."},{"t":"h","x":"02 用一图代替千言","xe":"02 One Image in Place of a Thousand Words"},{"t":"p","x":"第一条优势：用一图代替千言（视频 4:10 处）。要和视频形成错位竞争，就要给照片注入更多自己的观点、看法和情绪，让一张图片蕴含你想说的话，发挥照片抽象与浓缩的能力，同时又是对真实事件的展现（视频 5:21 处）。","xe":"The first strength: one image in place of a thousand words (at 4:10 in the video). To compete with video on a different axis, you have to pour more of your own viewpoint, opinions and emotion into a photograph — let a single image carry what you want to say, exercising the still's power of abstraction and condensation while remaining a depiction of real events (at 5:21 in the video)."},{"t":"img","f":"v03","w":852,"h":480},{"t":"p","x":"案例是 Thomas 今年拍摄的《烂尾楼里的微光》（视频 4:27 处）。他最初是通过 B 站一些博主的采访视频了解到西安易合坊这个项目；如果做叙事，视频无疑是更合适的媒介——业主的困境、背景和故事，配上周边环境，比图片加一大段文字传播得更有效。但反过来，把观点与情绪注入照片，这组图片在传播上反而形成了相当大的声量，这正是单张照片以一图代千言的独特优势（视频 5:13 处）。","xe":"The case is Glimmer in the Unfinished Building, which Thomas shot this year (at 4:27 in the video). He first learned of the Xi'an Yihefang project through interview videos from Bilibili creators; for pure storytelling, video is unquestionably the better medium — the owners' hardships, backgrounds and stories, set against their surroundings, travel further than photos with paragraphs of text. But the other way round, by injecting viewpoint and emotion into stills, the series generated remarkable reach — exactly the single photograph's unique power of saying a thousand words with one frame (at 5:13 in the video)."},{"t":"img","f":"v04","w":852,"h":480},{"t":"img","f":"v05","w":852,"h":480},{"t":"h","x":"03 用凝视代替一瞥","xe":"03 A Gaze in Place of a Glance"},{"t":"p","x":"第二条优势：用凝视代替一瞥（视频 6:41 处）。一张照片可以挂在墙上，让人久久地看上一分钟、一个小时；刷手机时视频一闪而过，图片却能让人在同一幅画面上停留几秒、几十秒（视频 6:11 处）。这就要求摄影师在平面照片之中，埋藏更多的细节、更多的含义和想表达的情绪（视频 6:28 处）。","xe":"The second strength: a gaze in place of a glance (at 6:41 in the video). A photograph can hang on a wall and hold someone for a minute or an hour; while scrolling, a video flashes past in an instant, but a still lets the eye stay on the same frame for seconds or tens of seconds (at 6:11 in the video). That demands the photographer bury more detail, more meaning and more of the intended emotion inside the picture (at 6:28 in the video)."},{"t":"img","f":"v06","w":852,"h":480},{"t":"p","x":"案例是《火车看中国》系列（视频 6:40 处）：拍摄时就要考虑怎么把一个时代、一个国家以及一个社会的诸多因素，都埋藏到照片的细节里面。像这张常被举例的照片——车厢里是行李箱，车厢外是修路工人，而工人此刻正坐在平衡车上移动作业（视频 6:55 处）：由此可以看到 2020 年代的中国基建，是一种非常机械化、非常科技化的建设模式。","xe":"The case is the Train China series (at 6:40 in the video): from the start, the shooting asks how to bury the factors of an era, a nation and a society into photographic detail. Take the often-cited frame — luggage stacked inside the carriage, track workers outside, gliding along on self-balancing scooters as they work (at 6:55 in the video): from this you can read that China's infrastructure build-out in the 2020s is a highly mechanized, highly technology-driven operation."},{"t":"img","f":"v07","w":852,"h":480},{"t":"p","x":"再配合文字做背景介绍：照片里正在修的是雅叶高速公路拉萨到日喀则段——一条从四川雅安出发、跨越千公里直抵新疆叶城的超长工程，规划周期可能长达二三十年；拍摄时它已在建设之中，这几年已陆续试运行（视频 7:14 处）。带着这层背景再看照片，就能读出这个国家立足长远、循序渐进完成宏大基建的独特之处——把时代与社会浓缩进单张图像的信息量，正是平面摄影最强的单图叙事能力（视频 8:16 处）。","xe":"Add the written context: under construction in the frame is the Lhasa–Shigatse section of the Ya'an–Yecheng Expressway — a mega-project running from Ya'an in Sichuan across a thousand kilometres to Yecheng in Xinjiang, planned on a horizon of possibly twenty to thirty years; it was under construction when the photo was made, and has gradually entered trial operation in recent years (at 7:14 in the video). With that background, the photo reveals a nation building grand infrastructure step by step on a long-term plan — an era and a society condensed into a single image, which is exactly still photography's strongest single-frame storytelling (at 8:16 in the video)."},{"t":"img","f":"v08","w":852,"h":480},{"t":"h","x":"04 用表达代替记录","xe":"04 Expression in Place of Documentation"},{"t":"p","x":"第三条优势：用表达代替记录（视频 8:39 处）。摄影当年取代绘画的记录功能时，也把绘画从原来的记录形式解放到了自由表达的形式；如今视频、多媒体、VR，同样把平面摄影从记录功能中解放出来——在纯记录这件事上，平面摄影对比视频就是被吊打的程度，它自然会去寻求表达层面的价值（视频 8:55 处）：不光拍下那样的环境，而是把自己的想法与观点注入其中进行表达。","xe":"The third strength: expression in place of documentation (at 8:39 in the video). When photography took over painting's documentary role, it also freed painting from recording into free expression; today video, multimedia and VR are likewise freeing still photography from documentation — in pure recording, stills are simply outclassed by video, so the medium naturally seeks value on the level of expression (at 8:55 in the video): not merely documenting a place, but injecting your own ideas and opinions into it."},{"t":"img","f":"v09","w":852,"h":480},{"t":"p","x":"案例是 Thomas 最近在桂林拍的这组作品（视频 9:22 处）。它不是主要受传统中国绘画的影响，而是从现在的游戏、玄幻修仙小说出发做的视觉呈现。很多观众看到都说：原来这些小说、游戏中的场景是真实存在的——这正是他想达到的效果（视频 9:43 处）。","xe":"The case is the series Thomas recently shot in Guilin (at 9:22 in the video). It draws not mainly on traditional Chinese painting, but on today's games and on xuanhuan and xiuxian fantasy novels, rendered visually from their world. Many viewers came away saying: so the scenes from those novels and games really do exist — which is exactly the effect he was after (at 9:43 in the video)."},{"t":"img","f":"v10","w":852,"h":480},{"t":"p","x":"他坦承，如果只是分享现实的桂林，短视频加无人机航拍，肯定比单张呆板的照片说得更多（视频 10:02 处）；但要用一种特殊的色调、非常丰富的层次去「表达」桂林，视频当然也能做，工作量却会大得多——平面摄影正是对想表现的桂林进行表达的一种非常好的方式（视频 10:25 处）。这组冷暖交叠的雾中山峦，就是答案本身。","xe":"He is candid that if the goal were simply sharing the Guilin that exists, short video plus drone aerials would certainly say more than one stiff photo (at 10:02 in the video); but to express Guilin through a particular palette and exceptionally rich layering, video could do it too — at a vastly heavier workload. Still photography is simply a superb vehicle for expressing the Guilin he wants to show (at 10:25 in the video). This set of mist-wrapped ridgelines, cold and warm interlaced, is the answer itself."},{"t":"img","f":"v11","w":852,"h":480},{"t":"img","f":"v12","w":852,"h":480},{"t":"quote","x":"1. 摄影分记录、商业、艺术三个赛道：商业与记录受视频冲击最大、需要向视频转型，艺术表达受影响最小；2. 用一图代替千言：给照片注入观点与情绪，浓缩意图，形成视频给不了的传播力；3. 用凝视代替一瞥：照片经得起长久凝视，要在细节里埋藏一个时代的信息；4. 用表达代替记录：把记录让给视频，平面摄影回归表达，反而守住自己独特的优势区间。","xe":"1. Photography splits into documentary, commercial and art: commerce and documentary take video's heaviest hit and must move toward it, while artful expression is least affected; 2. One image in place of a thousand words: infuse photos with viewpoint and emotion, condense intent, and achieve a reach video cannot offer; 3. A gaze in place of a glance: a photo withstands long gazing — bury the information of an era in its details; 4. Expression in place of documentation: cede recording to video, and still photography returns to expression, keeping its own unique territory of advantage."},{"t":"h","x":"高清视频：","xe":"HD video:"},{"t":"p","x":"https://www.bilibili.com/video/BV1oP4y127wg/","b":false,"xe":"https://www.bilibili.com/video/BV1oP4y127wg/"},{"t":"h","x":"相关教程：","xe":"Related tutorials:"},{"t":"p","x":"《风光摄影后期进阶系列课》","b":false,"xe":"\"Landscape Photography Post-Processing Advanced Series Course\""},{"t":"p","x":"《怎样调色才好看？我从热门摄影大片中总结出3大规律！》","b":false,"xe":"\"How to Grade Colors to Look Good? I Summarized 3 Major Rules from Popular Photography Masterpieces!\""},{"t":"p","x":"《拒绝偏色！摄影后期色彩管理流程与要点解析！》","b":false,"xe":"\"Reject Color Casts! Analysis of Photography Post-Processing Color Management Workflow and Key Points!\""},{"t":"p","x":"《比PS技术更重要的摄影后期五大底层概念！》","b":false,"xe":"\"Five Underlying Photography Post-Processing Concepts More Important Than PS Techniques!\""},{"t":"p","x":"《摄影后期三大误区！你中招了吗？》","b":false,"xe":"\"Three Major Photography Post-Processing Misconceptions! Have You Fallen for Them?\""},{"t":"p","x":"《为什么我的照片没有层次感？这三点让摄影作品大变样！》","b":false,"xe":"\"Why Do My Photos Lack Layering? These Three Points Transform Photography Works!\""},{"t":"p","x":"《摄影照片如何更立体有空间感？原来有诀窍！》","b":false,"xe":"\"How Can Photos Be More Three-Dimensional and Spacious? There's a Trick!\""},{"t":"p","x":"《这些摄影大片，竟然都是后期裁出来的？》","b":false,"xe":"\"These Photography Masterpieces Were Actually All Cropped Out in Post?\""},{"t":"p","x":"《摄影后期没思路？凭感觉？兴趣点重构是关键！》","b":false,"xe":"\"No Ideas for Photography Post-Processing? Going by Feel? Reconstructing Points of Interest Is Key!\""},{"t":"p","x":"《后期故意过曝？摄影师还能这样操作！》","b":false,"xe":"\"Deliberately Overexposing in Post? Photographers Can Operate Like This Too!\""},{"t":"p","x":"《前后期全揭秘-梦幻风光摄影实战系列课》","b":false,"xe":"\"Pre- and Post-Processing Fully Revealed - Dreamscape Landscape Photography Hands-On Series Course\""}],"titleEn":"In the Video Era, Does Still Photography Still Have a Future?"}